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Rolex
Datejust 31
Oyster, 31 mm, Oystersteel and white gold
m278274-0018

Oyster, 31 mm, Oystersteel and white gold
Screw-down, Twinlock double waterproofness system
AU
$11,550

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Reference
278274
model case
Oyster, 31 mm, Oystersteel and white gold
bezel
Fluted
water-resistance
Waterproof to 100 metres / 330 feet
movement
Perpetual, mechanical, self-winding
calibre
2236, Manufacture Rolex
power reserve
Approximately 55 hours
bracelet
Jubilee, five-piece links
DIAL
Mint green
certification
Superlative Chronometer (COSC + Rolex certification after casing)

Mint green dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exception quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Langfords is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterised by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

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