our history

4 generations later, the Langfords reputation for exceptional service continues.
Our story started back in 1907 on iconic Stanley Street in Woolloongabba. Pictured above is Thomas Langford-Ely Snr and his apprentice watchmaker in our store's original incarnation. Decades later, we still call South East Queensland home, and continue to uphold a reputation for quality and service that has seen our stores evolve into dedicated Rolex boutiques.