The World of Rolex
For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines. The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations.
Published on
13 May 2026
Oyster Story
It was born of Hans Wilsdorf’s vision. The founder of Rolex sought to make the wristwatch an integral part of the technological innovations transforming society at the turn of the 20th century. One hundred years after revolutionizing the watchmaking world, the Oyster continues to expand, helping every wearer to pursue their personal goals. Chronometric precision, waterproofness, and self-winding: these three key challenges and fundamental watchmaking achievements would cement the success of a visionary and forge the destiny of a revolutionary watch.
Published on
14 April 2026
New watches 2026
Rolex is celebrating a century of horological accomplishments and paving the way for new feats to come. Materials science, dial-making artistry and performance are honoured this year in timepieces that enshrine technical excellence, immortalize dreams come true and shape the watchmaking emotions of tomorrow.
Published on
4 September 2025
Rolex SailGP Championship
Ultralight aerodynamic catamarans. Spectacular races on the seas across five continents. A unique experience for the public. The Rolex SailGP Championship, with Rolex as Title Partner and Official Timepiece, has revolutionized yacht racing and propelled competitive sailing into the future.
Published on
12 June 2025
Endurance
Mastering the power of mechanics to defy the laws of time. Controlling risk to determine the ideal trajectory. And holding on to victory. Rolex is a major partner of legendary endurance championships, the most emblematic events and the most remarkable names in motor sport.
Published on
17 August 2024
A voyage into the world of Rolex
Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.
