since 1907

Our History

As one of Queensland’s longest-running family jewellers, Langfords remains dedicated to the principles on which it was founded; quality, passion and excellence. Langfords boasts Queensland’s largest range of new Rolex timepieces matched by our second-to-none experience.

Four generations of history

In our long history, we’re proud to have been named the first official Rolex boutique in Brisbane. Our dedicated staff and our second-to-none experience plus our wealth of knowledge ensure you'll chose the Rolex watch that best suits you.

Proud Queenslanders

Today, with dedicated Rolex boutiques in both Brisbane and the Gold Coast, we proudly bring four generations of tradition and heritage whilst Langfords also boasts Queensland’s largest range of new Rolex timepieces.

What we stand for

It's those core principles of quality, passion and excellence that have been passed down through the family business for the last 100 years that have given us the edge to go from success to success.

Customer service you can rely on

Our passion goes far beyond the luxury watches we stock, our exceptional customer service is what sets us apart and we aim to put the customer at the forefront of everything we do.