The World of Rolex
For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines. The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations.
Published on
1 April 2025
New models 2025
Rolex unveils its new watches, conceived by the perpetually active imagination that imbues the entire manufacture.From the movements to cases and bracelets, from design to the choice of materials, the latest creations offered by Rolex attest to visionary achievements in watchmaking that pave the way to new horizons.
Published on
9 December 2024
Rolex and the Vienna Philharmonic
Rolex has been Exclusive Partner of the Vienna Philharmonic since 2008 and the Exclusive Sponsor of the New Year’s Concert since January 2009.
Published on
2 December 2024
The Rolex SailGP Championship
Rolex is Title Partner and Official Timepiece of the Rolex SailGP Championship, a regatta circuit contested by some of the fastest sailing craft in the world. It is raced on seas worldwide, on F50 foiling catamarans that seem to take flight across the water.
Published on
27 August 2024
Rolex & the US Open
The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide for almost 50 years, Rolex has been the event’s Official Timekeeper since 2018.
Published on
15 July 2024
Rolex & The Open: golf’s oldest major
Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final men’s major of the year. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.
Published on
1 July 2024
Rolex and The Championships, Wimbledon
Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.
Published on
17 June 2024
The 24 hours of Le Mans
The 92nd edition of the 24 Hours of Le Mans, a race that celebrates endurance and motor sport excellence, takes places on 15 and 16 June 2024. Rolex has been the Official Timepiece of this legendary event since 2001.
Published on
17 August 2024
A voyage into the world of Rolex
Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.
