New models 2025
Rolex unveils its new watches, conceived by the perpetually active imagination that imbues the entire manufacture.From the movements to cases and bracelets, from design to the choice of materials, the latest creations offered by Rolex attest to visionary achievements in watchmaking that pave the way to new horizons.
1 April 2025
The Land-Dweller
Rolex begins a new chapter in its history with the Oyster Perpetual Land-Dweller. This watch is powered by a revolutionary calibre – a movement that was designed to beat at the high frequency of 5 hertz and be highly performant.
The Land-Dweller
Opening new horizons
Rolex begins a new chapter in its history with the Oyster Perpetual Land-Dweller. This watch is powered by a revolutionary calibre – a movement that was designed to beat at the high frequency of 5 hertz and be highly performant.
The GMT-Master II
The perfect match
Rolex introduces its very first ceramic dial on an 18 ct white gold version of the Oyster Perpetual GMT-Master II. In the same material, with the same green colour and the same lustre, this Cerachrom dial and the daytime half of the green and black bezel insert echo each other perfectly.
The Oyster Perpetual
A fresh look
A muted lavender, a warm sandy beige and a fresh pistachio green. The Oyster Perpetual is graced with new faces in an array of colours that celebrate the meeting of pastel shades, vibrant lacquering and a smooth, matt finish.
The Perpetual 1908
The geometry of elegance
Rarely has solid gold felt so supple and light on the wrist. The Perpetual 1908 in 18 ct yellow gold is now available on a bracelet fashioned entirely in this precious metal. An innovative geometry endows this seven-piece link bracelet with refinement and comfort in all-round elegance.
The Datejust
Light and shade
The red ombré dial of the new Oyster Perpetual Datejust 31 presents a subtle transition between the fire at its centre and a deep darkness at its edge – a chiaroscuro enhanced by the sparkling diamonds set on the bezel and dial.
The GMT-Master II
The perfect match
Rolex introduces its very first ceramic dial on an 18 ct white gold version of the Oyster Perpetual GMT-Master II. In the same material, with the same green colour and the same lustre, this Cerachrom dial and the daytime half of the green and black bezel insert echo each other perfectly.
The Oyster Perpetual
A fresh look
A muted lavender, a warm sandy beige and a fresh pistachio green. The Oyster Perpetual is graced with new faces in an array of colours that celebrate the meeting of pastel shades, vibrant lacquering and a smooth, matt finish.
The Perpetual 1908
The geometry of elegance
Rarely has solid gold felt so supple and light on the wrist. The Perpetual 1908 in 18 ct yellow gold is now available on a bracelet fashioned entirely in this precious metal. An innovative geometry endows this seven-piece link bracelet with refinement and comfort in all-round elegance.
The Datejust
Light and shade
The red ombré dial of the new Oyster Perpetual Datejust 31 presents a subtle transition between the fire at its centre and a deep darkness at its edge – a chiaroscuro enhanced by the sparkling diamonds set on the bezel and dial.
The Cosmograph Daytona
Bold contrast
The Cosmograph Daytona dons a turquoise blue lacquer dial paired with bright black counters. The rich colours set against the precious 18 ct yellow gold of the case and the technical characteristics of the Oysterflex bracelet offer a remarkably refreshing combination.
The Cosmograph Daytona
Bold contrast
The Cosmograph Daytona dons a turquoise blue lacquer dial paired with bright black counters. The rich colours set against the precious 18 ct yellow gold of the case and the technical characteristics of the Oysterflex bracelet offer a remarkably refreshing combination.
New models 2024
